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Common (Business) Sense
However, the use of the methods I suggest does require some common sense of what business is and means. Business methods and perspectives have changed a lot over the last 20 years, so this cannot be learnt from a textbook or via courses like ours. The practitioner on a learning curve must try and try so as to develop his/her own Ógut feelingÓ for what works and what doesn't.
For instance, one of COAPÕs dimensions is "ease of access to the market", but what does this mean? Which sector is more monopolistic: the automobile industry or the power industry? I don't think there is an objective answer to this question. The trained better at horse-races knows how to piece together his jigsaw before he puts his bet; the same goes for commercial appraisal of inventions.
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