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COAP: Commercial Appraisal of Opportunities
The University of Warwick has developed its own version of Commercial Appraisal of Opportunities, called COAP. In the context of ProTon Europe, staff from Warwick Ventures have given us access to their methodology, which we bring to you in this course- courtesy of Warwick.
Like COAP, I suggest we use our toolkit with many by nature incomparable - tools to reach our decision. We may say that COAP is our container, which holds the results of many different test kits.
COAP is good and IÕm sure it works well for Warwick, but I suggest that we further develop the methods to answer the complex questions raised by COAP. Any given opportunity is tested in 10 dimensions or ways.
The ten dimensions chosen in COAP are:
Uniqueness of the technology
Readiness of the technology for production
Value of the market
Anticipated profit margins
Intensity of competition in the market
Competitive edge of the product or service
Ease of access to the market
Customer conservatism
Commitment of the team
Commercial experience of the team
The practitioner will attempt to rate a given opportunity on a scale from e.g. 1 to 10 or other such differential scale. You will see that COAP assumes that you have several opportunities to choose from, because the method only makes sense as a tool to help the practitioner choose from a multitude of possible candidates.
My experience tells me that it is difficult to answer the questions C,D, E, F,G and H, so "Where's the Beef" is one way to qualify the answer to these questions by different approximations. Some of the perspectives I have offered above, allow us to qualify COAP or use similar methods. Again, we need really good inteligence sources and ways to search them.
Later you will see in practice how you can implement COAP
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